Early 2002 Zimbabwe's
'The Farmer' magazine that first appeared in 1942 as 'Vuka' (the organ of the
Matabeleland Farmers' Union) suddenly disappeared.
The official
statement issued at the time by the Commercial Farmers’ Union (CFU) was
‘financial constraints’. The incumbent Director of the Union at that time was
David Hasluck. I have been asked on numerous occasions to reveal the true story
behind its forced shut down. Large scale commercial farmers in general and
Commercial Farmers Union members in particular continue to query why they were
not consulted or even informed of the arbitrary shut down of their only means
of communication.
It was a matter of
fact that the CFU licence fee was structured to include receipt of 'The
Farmer.' It would therefore have been courteous and correct for the CFU
administration at that time to have facilitated open discussion and debate
amongst its members before closure of the magazine, allowing an opportunity to
mount a concerted rescue operation. The opposite occurred!
The lame excuse given
by the Union and Board of Trustees for the weekly magazine’s demise was lack of
viability. Due to the advent of Zimbabwe's farm invasions 'The Farmer' was no
longer the Union’s ‘cash cow’.
Despite the Union's
Director trying desperately to stop the accessing of its members’ email
addresses a sympathetic Head Office staff member surreptitiously supplied them
anyway, and a survey was conducted. The resulting feedback showed that the vast
majority of CFU members not only agreed to pay for the magazine, but insisted
it continue publishing.
A business plan with
an accompanying income expenditure analyses showing a reasonable financial
surplus was presented to CFU and the magazine’s Board of Trustees. The business
plan was never even considered. It was summarily dismissed and shelved, and
conveniently ignored by the Union and The Board of Trustees.
So why was there such
perverse skulduggery? Why was 'The Farmer' with its proud history of serving
Zimbabwe’s large scale farming community for over half a century (through wars
pestilence and droughts) silenced? The simple answer is that neither the Union
nor the magazine's Board of Trustees was able to influence editorial content or
compromise its independence. Being too timid to sack the editor it was decided
to remove the publication instead.
To add insult to
injury was the manner of the closure. It was a shameful example of duplicity
and Machiavellian conspiracy between CFU and the Board of Trustees. To avoid
legal obligations of severance pay due to the enforced redundancies of loyal
and long serving staff: CFU and The Board of Trustees connived together to
present the Trust as the employer, not CFU. As the Trust had no reserves of
capital this meant staff, some with over thirty years on the magazine, would
leave with nothing. A letter I received from CFU’s own lawyers clearly stated
the employer as CFU. The CFU and Board of Trustees were forced to back down and
the issue was forcefully redressed, albeit harshly with some malevolence and
under duress. 'The Farmer' was sacrificed on the altar of expediency by those
in trusted positions, that were expected and required to display and implement
the highest standards of morals, integrity and fortitude.
Alas! The realisation
that it is easier to tear down than to build up came too late to save 'The
Farmer.'
Subsequent CFU
administrations on two occasions tried unsuccessfully to launch replacement
magazines. The publication AgriZim was launched and managed to publish for
awhile before disappearing, and afterwards a second attempt at a magazine with
European Union funding never even saw the light of day.
As far as I am aware
Zimbabwe's present CFU administration disassociates itself from the above
described actions and decisions of its predecessors made back in 2002.
Report by Mike Rook Head of Publications Division, Zimbabwe's Commercial Farmers' Union 1979-2002
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